Through dedication to her profession, Maxine is a strong advocate for regulation in the aesthetics industry, it is in the interests of the public to know that the people implanting fillers or using botulinum toxin as a muscle relaxant for cosmetic reasons are appropriately trained and regularly informed of changes in the industry and that their first aid and anaphylaxis training is up-to-date. With this in mind Maxine formed a not-for-profit, voluntary regulatory body for the non-medical aestheticians she trains. The ARA provides members with ongoing business support, UK based public liability insurance and annual bespoke first aid training for aestheticians. The reputation of Cosmetic Couture in Manchester has grown so quickly within the industry, that the FDA approved producers of HA fillers, Uma Juenesse, have recently used their facilities to offer professional development workshops for ARA members.
Maxine continues campaign for non medical aestheticians; her newly accredited courses are developed in collaboration with medics and academics to be in line with all General Medical Council (GMC), and Health Education England (HEE), guidelines which keep her at the forefront of the ever developing and lucrative aesthetic industry in the UK.